We support the Aveda mission and believe in the importance of protecting and sustaining our environment. We have a Staff Environmentalist, Tatum Neill, son of the Late Edwin Neill II, who implements environmental policies in all of our businesses.

Serve with a purpose— The Aveda Mission:
"Our mission at Aveda is to care for the world we live in, from the products we make to the ways in which we give back to society. At Aveda, we strive to set an example for environmental leadership and responsibility, not just in the world of beauty, but around the world."
     —-Horst Rechelbacher, founder.

Tatum Neill Environmental Sustainability Director Tatum Neill focuses on energy efficiency and waste reduction. Tatum believes that being environmentally conscious as a business is not only beneficial to the health of the planet but also the economic health of the business. He has given numerous talks about "green" business practices to such organizations as the Sierra Club, Louisiana Environmental Action Network, and the LA Department of Environmental Quality as well as lecturing at Tulane and Southeastern Louisiana University. Tatum's most recent work, with the Alliance for Affordable Energy, has been creating "green" solutions to salon energy efficiency and waste reduction that have a positive impact on a salon's bottom line.