

"..Our retail sales are up 15%".
- Tamara Aruj Aruj Salon and Spa Miami, FL
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Aveda—The Art and Science of
Pure Flower and Plant Essences.™
Since its inception in 1978, Aveda has set new paradigms for beauty, wellness and sustainability. Aveda products are of high quality and high performance while also being kind to our professionals, our guests and the planet. Top-class education keeps stylists and therapists on the cutting edge of artistry and touch. Combined with a business plan that inspires commitment and delivers high return, with Aveda, you begin your journey set up for great success.
- Aveda has the highest “try to buy” ratio in the industry; 54% of consumers who try Aveda buy Aveda
- Aveda stylists’ service tickets are 25% higher than the industry average
- Free access to Aveda marketing materials and programs
- Marketing and education reimbursements
- National referral program through Aveda’s website; each year more than two million people visit Aveda.com for referrals to local Aveda salons and spas
- E-commerce opportunity, with proven benefits to salons and spas
- Over the past several years, consistently, more than half of Salon Today’s 200 fastest growing salons have been part of the Aveda network
- Aveda salons and spas sell three times more retail than their nearest competitor
- Aveda has a zero-tolerance policy towards diversion. An internal team at Aveda committed solely to ending diversion through a targeted, focused strategy and investment in the latest technology, has meant that Aveda’s dollar volume share of total diverted products now represents only 0.2% of the diverted hair care product in the beauty industry. In fact, Aveda’s share of diverted hair care volume no longer even registers on the most recent A.C. Nielson survey making Aveda the least diverted of all hair care brands. We work hard to protect the value and integrity of our brand—and of your business.
- Aveda captures greater sales, but in fewer salon locations:

There are three models of Aveda salons and spas:
Lifestyle—a status reserved for Aveda-exclusive salons and spas with very high visibility and high traffic retail locations
Concept—carries Aveda exclusively
Network—carries Aveda and up to three other product lines
58% of America's 200 fastest-growing salons named Aveda their best-selling brand. The result is greater sales and profitability, so you can spend more time doing what you love most: nurturing your customers, your staff and your craft.
Aveda's marketing and retail expertise will help you create a store within your salon or spa featuring our pure, plant-sourced products.
We get our inspiration and ingredients from nature—certified organic, sustainability wild-crafted—and develop pure flower and plant essences to create hair care, spa care, skin and body care, makeup, Pure-Fume™ and life style products that perform—and are gentle to your guests, your staff and the Earth.
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